Diary entries for Lady Macbeth on reading Macbeth’s letter Essay

Diary entries for Lady Macbeth on reading Macbeth’s letter, on Macbeth’s return from battle, on Duncan’s arrival, on Macbeth’s indecision, on the murder of Duncan and on the Banquet and Banquo’s ghost. Today, I received a letter, inside it incredible news from Macbeth. Weird sisters predicted that he was to be Thane of Cawdor! As amazing as this may seem, their prophecy came true! The sisters didn’t just forecast that Macbeth was to be Thane of Cawdor but also that he will be king! My only fear is that Macbeth is too kind for his own good. He must be ruthless if he wants to fulfil his ambition. The nearest way to become king is to cold-heartedly kill Duncan. It would be terrible for Macbeth to miss out on this once-in-a-lifetime opportunity. These weird sisters must be messengers from God or of perhaps the Devil, to foresee something like that. Macbeth must follow up prediction so that it becomes his destiny. I have prayed to the spirits to take away my femininity so I can aid and spur on my husband in his mission to kill Duncan. I beg the spirits to prevent me feeling any remorse so I can stick to the plan. I hope that the night will be foggy and gloomy so that no one can see the stab wound. * * * * * I knew it was a huge, bloody battle and I was just pleased to see the future king alive. I had had no idea if Macbeth was alive and well. I was so worried about him. Not only was I pleased for that reason but also because the start of our lives is just beginning. The benefits and rewards of the throne are soon in the grasp of my hand. Macbeth said that Duncan was to leave the next day. At this moment it occurred to me that this was the time to strike, it must be then or never. We must not give the plot away, so we must look friendly, speak charmingly and generally be two-faced. This is vital to the method. If there is any suspicion of this then we could be on the receiving end of the fatality. If we treat Duncan as best we can then we are less likely to be suspected of being the murderers. He must be provided for and his every requirement must be tended to. Tonight is the start of a new beginning! * * * * * Duncan’s arrival earlier was extremely difficult. To hide such an evil and wicked thing is very tricky. It is constantly on my mind; will it go smoothly? Have we missed any essential thing out? What if it doesn’t go according to plan? I am excited and tense but I know I have to appear hospitable. The conversation between Duncan and myself went smoothly and I kept my cool. I fear Macbeth may reveal a piece of the plan in all the excitement; he must pull through for both of our sakes. I have seemingly made Duncan feel that we are thankful for his stay. Duncan must think everything is prepared for him, so far I think he is pleased with the welcoming he has received. To stop thinking of the murder later on will be even harder than it has been so far. I don’t know how I will cope. Now I must go for I fear the others are getting suspicious of my long disappearance. * * * * * Later on when I entered the room I found Macbeth looking deep in thought. I knew that something was wrong. When he told me he had changed his mind and that we should proceed no further in this business, I was horrified. The words just spilled out of my mouth as if it wasn’t me talking. Maybe my prayers to the spirits to make me cruel and strong, had worked. I accused him of being a coward, that the hope wherein he had dressed himself had been drunk and was now suffering a hangover. Unbelievably, I could even hear myself saying that had I made a promise to him to do so, I would have killed our own baby. That really shocked him back to reality and we were able to make plans for Duncan’s murder. We decided to get Duncan’s guards drunk enough to be able to get to him easily, and then to stab him to death. We could then smear the guards with blood so it may seem their guilt. It is almost too simple to be true! * * * * * That night as I waited for Macbeth to do the terrible deed, every minute seemed like an eternity. An owl shrieked and I nearly jumped out of my skin. What if the guards woke? Macbeth would certainly be executed for treason just as the last Thane of Cawdor was. It’s a good job I had the sense to put laudanum in their drinks. When I went to lay out the guards’ daggers ready, I almost killed Duncan myself, I was so hyped up. Memories of my father stopped me. When Macbeth finally returned, he looked terrible. He was ranting and raving and I couldn’t get any sense out of him. He kept going on about how the guards were shouting in their sleep, ‘murder’ and ‘Macbeth shall sleep no more’. It had not been an easy thing for him to do. This surprised me as he has killed so many people in battle. I had to be really firm with him and got him to go and wash the blood from his hands, to make him do something to snap him out of hysteria. That’s when I realised that he still had the daggers in his hands – the evidence! He was in no state to take them back so I did it myself. When I actually did the job, I was ashamed that I had been so scared. Still, I knew that once I had washed my hands, all evidence would be destroyed and that would be the end of the matter. * * * * * A banquet had been prepared for all our friends. Everything was fine until, suddenly, out of the blue, Macbeth’s expression changed. He started shouting at an empty space at the table and looking terrified. I tried to comfort him and persuade him it was a hallucination, just like the imagined dagger he had seen before he murdered Duncan. Then he started talking to the mirage! It was so embarrassing in front of our guests, and yet worrying because I wondered what was happening to my husband. I had to think, quickly, of an excuse on his behalf – I explained that he was prone to having fits, and that he would soon be okay again.

HIV Patients Should Have Equal Access to Kidney Transplantation Essay

HIV infection may be obtained by patients receiving renal replacement therapy (RRT) through blood transfusions, renal allograft, sexual contacts, or needle sharing of drug addicts. Viral infection or HIV-associated nephropathy can cause renal failure. In the early 1980’s, prognosis of patients with the acquired immunodeficiency syndrome (AIDS) was very low, and survival rate of HIV-infected individuals with ESRD was miserable. Accordingly, several people even doubted the worth of providing continuance dialysis to patients with AIDS. Due to progress in diagnostic techniques in serologic and viral markers of disease, and use of extremely efficient antiretroviral agents, the prognosis of HIV-positive individuals has radically improved. Today, skills and knowledge in hemodialysis are effective modes of therapy and many centers, though some are reluctant, are now starting to practice renal transplantation in HIV-infected patients. Human Immunodeficiency Virus HIV infects CD4+ T cells, making the immune system weak as these cells malfunctions. Abnormal activation ofCD8= T cells may contribute to the loss of both CD4+ AND CD8+ T cells through apoptosis, which may represent a major cause of infected and non-infected cell death in HIV infection. Many HIV-infected individuals proliferative responses to recall antigens, irradiated stimulator peripheral blood mononuclear cells from healthy, unrelated donors, or T cell mitogens (Roland & Stock, 2003). HIV infection can worsen existing renal disease and can trigger pathologically distinct disease named HIV-associated nephropathy (HIVAN), a focal segmental glomerulosclerosis (FSGS) associated with severe cystic tubular lesions, leading to chronic renal failure. Renal syndromes include: fluid and electrolyte malfunction, proteinuria, nephrotic disease, progressive azotemia, inflamed kidneys, and fast succession to end stage renal disease (ESRD). HIV-infected patients who developed renal disease have short survival span. Transplantation process may increase the risk of HIV-infected patients in accelerating the depletion and dysfunction of their CD4+ T cells, which may further result in the development of more serious and complicated disease, such as AIDS, making HIV replication harder to control. On the other hand, immunosuppression might reverse the immuno-pathology associated with HIV disease (Roland & Stock, 2003). End Stage Renal Disease  When the kidney totally lost its ability to filter waste from the circulatory system, renal failure finally meet the end stage renal disease or ESRD, the final stage of nephropathy or the premeditated degeneration of the kidneys. In 1998, over eighty-six thousand patients received therapy for treating ESRD in the United States. Autonomously, Medicare expenditures rose to 12. 9 billion dollars from 12 billion in 1998. The total cost of ESRD program through medicare was 17. 9 billion and is now projected to be 28. 3 billion dollars by 2010 (Winsett et al, 2002). The most common causes of ESRD include diabetic nephropathy, systemic arteral hypertension, glomerulonephrities, and polycystic kidney disease. In the case of ESRD, GFR declines to less than 10mL/min/m2, once it declines to that level, the normal hemeostatic function of the kidneys can not be sustained anymore. Whatever the cause, if untreated, ESRD may cause severe infection and even death to the patient. When the kidney function decline to less than twelve percent to fifteen percent, the patient survival will depend on the kidney transplantation and the therapies associated to it (Winsett et al, 2002). Chronic Dialysis versus Kidney Transplantation According to the New England Journal of Medicine (1999), transplantation is superior in saving life than long-term dialysis. The mortality rates were analyzed among over 200, 000 patients who underwent dialyses for ESRD and only twenty-three thousand received a kidney. Based on the research, patients who undergo transplantation live twice more than the projected years of life of patients who remained on the waitlist having dialysis. A successful transplantation improves the quality of life and lessens the mortality rate for many patients. Moreover, it consumes less time and energy. However, this procedure may cause bleeding, damage, and infection to other organs inside the body, even death can occur. That is why after transplantation, patients must undergo immunosuppression process for a lifetime period to monitor signs of rejection (Berns, 2007). Despite the greater risks, when it comes to quality and length of life, a transplanted kidney is more preferred. It’s man over machine. Statistics Over ten thousand kidney transplantations are being performed each year on patients with ESRD. Records show that patients who undergo kidney transplantation live longer than those who are just taking dialysis; but eight to nine patients on the waitlist die every day due to scarcity of organs to be used in the transplantation. Cadaveric kidney supply has an average of more than two years to come, and only 15-20 % of patients in the list were granted to receive them. The condition of renal failure and what causes them have direct effects on the transplantation rates of patients. Individuals with cystic kidney disease (25. 5%), obstructive nephropathy (24. 9%), and glomerulonephrities (23. 2%) have the utmost successful transplantation rate while patients having diabetes (13. 3%) and hypertension (8. 5%) have the lowest rates (Wallace, 1998). Why transplantation should be considered in HIV-infected patients? Organ malfunction has been the principal grounds of morbidity and mortality of HIV-infected patients, AIDS-related complication is only secondary. Before, immunosuppression was thought to be an unconditional contraindication in the circumstance of HIV infection, now, it is gradually more valued that immune activation is a major aspect of HIV pathogenesis. Consequently, immunosuppression has advantageous effects in people with HIV infection through temperance of immune activation or reduction of HIV reservoirs. Some specific immunosuppressant agents also have antiviral properties or interact synergistically with certain antiretroviral agents (Roland & Stock, 2003). Reasons for reluctance of performing Kidney Transplantation for HIV-infected patients: In a survey conducted to 248 renal transplant centers in The U. S. in 1998, 148 requires HIV testing of prospective kidney recipients and that the vast majority denies patients with HIV to undergo transplantation. Most centers believe that transplantation is not suitable for HIV-infected patients (Spital A. , 1998). Before, chronic dialysis was the only option for treating ESRD of HIV-infected patients for fear of increased morbidity and mortality due to therapeutic immunosuppression. The allocation of cadaver kidneys to these patients was also considered improper due to expected inferior patient graft survival (Anil Kumar et al. , 2005). Also, according to the research led by Professor Andrew Grulich from the University of the New South Wales’ National Centre in HIV Epidemiology and Clinical Search (NCHECR), immune deficiency is responsible for the increased risk of contracting several types of cancer than the general population. HIV patients are eleven times more expected to develop Hodgkin’s lymphoma while there is almost four times the risk for those who had transplants (Staff Writers, 2007). Professor Grulich further proposed that people’s immune system must be maintained at a higher level through the use of anti-retroviral drugs. The main historical exclusion of HIV-infected patients with ESRD was rooted in the coherent basis that immunosuppression necessary for organ transplantation would aggravate an already immunocompromised state. Although there were numerous initial reports signifying worse outcomes after solid organ transplantation in HIV seropositive recipients, there have been reports as well suggesting there were no unpleasant effects of HIV infection on allograft survival (University of California, 2007). Indeed, there have been two reports of HIV-infected patients going through liver or renal transplantation who demonstrated normal graft function for at least eight years following the transplant. The HIV status of the two was unknown at the time of transplantation; therefore no endeavors were prepared to adjust immunosuppressive therapy. The distinction in these studies may recount to differences in the time of HIV acquisition, with those of longstanding HIV infection prior to transplantation having a faster end relative to those who acquired HIV infection at the time of transplantation. Regardless of standard cyclosporine-based immunosuppressive treatments, there was no proof of OI or progression to AIDS in the first eight years following transplantation (Roland & Stock, 2003). There are multiple other reports of patients with HIV who had gone through transplantation and demonstrated long-term graft survival in the presence of immunosuppression with variable rates of developing AIDS or death. Six of eleven renal allografts were functioning at a mean follow-up of thirty-one months (Roland & Stock, 2003). Effects of Immunosuppressant Agents In order to avoid rejection reaction of the body against transplanted organs, immunosuppressant drugs are being taken to block the immune system from attacking the transplanted organ and preserving its function. As side effect, these drugs can help in HIV progress to AIDS. However, recent studies show that these drugs can also contribute in the reduction of HIV. Inactive T lymphocytes serve as a vital reservoir for HIV regardless of HAART. Immunosuppression may affect the reservoir of HIV-infected cell that persist throughout HAART through reduction of cell-associated HIV by either direct inhibition of viral replication, potentiation of HAART effects, or exhaustion of infected cells and lessening in the accessibility of permissive target cells by preventing T-cell activation. Otherwise, improvement in viral reservoirs can be caused by reduced immune management of HIV-expressing cells (Roland & Stock, 2003). Ethical and Medical Issues Organ shortage is one of the ethical issues in organ transplantation. One distributive fairness criteria is equal access which include length of time waiting (first come, first saved basis), and age (youngest to oldest). The supporters of this criteria has a strong belief that since kidney transplantation can save live, it is an important remedial practice and worth offering to anyone who needs it (Center for Bioethics, 2004). The second type is the maximum benefit, aiming to maximize the quantity of successful transplants. The maximum benefit criteria include medical need (the sickest people are being prioritized for a transplantable organ), and probable success of a transplant (giving organs to the person who will be most likely to live the longest). People who support the maximum benefit philosophy aspire to avoid the wasting of organs, which are quite scarce, so that the greatest benefit is derived from every available organ (Center for Bioethics, 2004). During the Pre-HAART era, HIV-infected patients have a very poor prognosis, many people believes that it would be a waste to use the limited supply of organ to those group of patients that is why many transplant centers are reluctant to practice the transplantation. However, now that the HAART has been launched and the mortality and morbidity rate has been decreasing, it would be unethical to withhold this option in the absence of evidence that it is either unsafe or ineffective. Advancement in HIV Therapy: HAART era Highly Active Antiretroviral Therapy (HAART) has been the primary improvement in the treatment of HIV-infected patients in the previous decade. Numerous studies and observations had proven that advantageous outcomes of HAART also include improvement of HIV-related renal complications. Virologic and histologic evidences imply that HIVAN perhaps the result of HIV-1 reproduction in the kidney. The potential relation of HIVAN with HIV-1 replication in the kidney is associated with epidemiologic and medical records showing that HAART may improve HIVAN. On the other hand, from nephrologist’s perspective, one effect of this achievement has been the emergence of new kidney diseases related to (1) enhanced management of the HIV infection and (2) the prospective nephroxicity of antiretroviral treatments. According to the studies of MD Roland and Stock, medical tests have confirmed apparent survival benefits linked with the use of protease inhibitor (PI)-containing or non-nucleoside reverse-transcriptate inhibitor (NNRTI)-containing regimens (HAART). Epidemiologic statistics show reduced mortality, hospitalization rates, and opportunistic infection (OI) incidence associated with HAART. There have been vivid decline in new AIDS-related OIs, the majority of which are now occurring in people with low CD4+ T cell counts and those who are not receiving medical care (University of California, 2007). Epidemiologic and modeling information sustain the clinical trial efficacy data, signifying that HAART has a considerable effect on medical result (Roland & Stock, 2003). Survival Rate Using the United States Kidney Data System (USRDS) data, the Journal of the American Society of Nephrology analyzed and studied these inputs to find out whether recipient HIV serologic status remains the primary factor in graft and patient survival in modern clinical transplantation. Ninety-five percent of the HIV-infected patients survived after transplantation and only 4. 3% died. Although in the earlier USRDS studies of kidney recipients before the introduction of HAART, the results showed that HIV-infected recipients had a survival of eighty-three percent while the uninfected patients have eighty-eight percent survival rates. While endurance records of HIV-infected and HIV-uninfected patients is almost the same, selection bias may have occurred, prioritizing the healthier patients than HIV-infected individuals. Also, in the studies of MD Roland, data showed that graft survival and rejection rates of HIV-infected patients who had gone through transplantation were similar to those HIV-negative patients (Roland & Stock, 2003). Studies and Observations Methods. This study aims to observe safety and success of kidney transplantation, and learn the effects of immunosuppressant treatments on HIV infection, with the approval of the Institutional evaluation board of two universities: the Drexel University College of Medicine and Hahnemann University Hospital. Forty-five recipients with HIV infection from February 2001 to January 2004 were observed. Patient inclusion criteria were maintenance of HAART, plasma HIV-1 RNA of

Romeo and Juliet Persuasive Letter

Dear My Love Juliet, Oh my Sweat, what a treacherous, remorseful event that has occurred. I am very sorry. I have slain your cousin Tybalt. I did not mean to be the force that killed your cousin, it was from mere impetuous thoughts belonging to me that lead to his slaying. You must be shocked and I don’t blame you as I am too in utter disbelief. I would have never done this in a million lifetimes. Yet this death did have a purpose. Your cousin Tybalt killed  my friend Mercutio, kinsman of the Prince. As I saw the lifeless body of my friend, anger swept through my bones.My body got hot and my mind went elsewhere. As a result of this, I did the unspeakable. Prince Escalus ordered making my fate the twin of Tybalt's, but somehow was persuaded to reduce it to exile. But no, this is still not to my satisfaction, but rather contributes to my woe. I cannot stand being without you, for that is worse than a man throwing one thousand knives at my chest one by one. Verona is no longer my home though, so you must understand my predicament. Also, just hope that I can come back soon.I wish to be pardoned by the Prince so I will not be exiled anymore, but I do not ask anything of you. I have hurt you enough, and I do not know how to make any of my atrocious actions up to you. And as I said before, I only want your understanding, not your pity, my dear. I could not know, but yet I do not regret marrying you. That was the most wonderful thing I have ever done. I will ward off any kind of hardships that will try to break us apart. I am looking forward to our next greeting, my love. Love Your Dearest, Romeo Montague

International law. The case Essay Example | Topics and Well Written Essays - 750 words

International law. The case - Essay Example Natural products are fetching ever more precious in today's society. An important part of the shopper market is persuaded that natural products are linked with security and health, while artificial products are linked to unwanted side effects. In reaction to this trend, significant shifts are happening in many industrial sectors, such as food, drink, cosmetics and pharmaceuticals, mostly because of rising feelings of the benefits of "lifestyle in agreement with nature". Since gathering consumer wants and expectations are of main significance for companies' competitiveness, there is a "gold race" for the use of natural elements as raw materials to expand a broad diversity of products. According to the Expert Ferreira, the "green wave" has led therapeutic plant sharing companies to seek "new products", with a sight to supplying the increasing demand in this market. Certainly, the similar thinking could be extensive to other industrial sectors intimately connected to human health, hygiene and food. This is the cause why rising countries abruptly discover themselves in the attention because of the sometimes huge biodiversity of plants rising within their boundaries. According to the Constitution of the United States gives Congress the authority to pass laws connecting to patents, in Article I, section 8, which reads "Congress shall have power to endorse the development of science and helpful arts, by securing for imperfect times to authors and inventors the elite right to their individual writings and discoveries." (US Constitution online, 2006) Under this authority Congress has from time to time enacted a range of laws relating to patents. The first patent law was enacted in 1790. The patent laws underwent a universal revision which was enacted July 19, 1952, and which came into result January 1, 1953. It is codified in Title 35, United States Code. As well, on November 29, 1999, Congress enacted the American Inventors Protection Act of 1999 (AIPA), which more revised the patent laws. See Public Law 106-113, 113 Stat. 1501 (1999). The patent law specifies the topic substance for which a patent may be obtained and the conditions for patentabili ty. The law establishes the United States Patent and Trademark Office to administer the law connecting to the yielding of patents and contains a range of other provisions linking to patents (Ray, 2003). A product can not be patented if any information is already available about it in any domestic or international level journals. So giving patent rights to Omni was wrong and the request for revocation should be granted as information was available in journal articles present in the libraries of state Y. Patents on Natural Products Investments in study and development are closely related to the hope of obtaining rights over the results, in order to recompense for the money spent throughout the work, which can be important through many years of study. Thus, given the spirited nature of modern life, it has become essential to offer incentives for study and growth

Ethical Steps in Decision Making Essay Example | Topics and Well Written Essays - 500 words

Ethical Steps in Decision Making - Essay Example As a psychiatric nurse, I work in the therapy section and yesterday while on duty, I was faced with a dilemma. I received young male patient, who had on several occasions attempted suicide. On checking his report, there was a record of symptoms pointing to severe depression. I thus consulted with the mental health nurse, who affirmed that indeed the patient had shown signs of depression during examination, moreover that the psychotherapist in charge was aware of the mild symptoms, but had advised against any further follow-up on the patient, who, he considered was experiencing a post-traumatic stress disorder. Confronted with a dilemma, I utilized the five steps involved in the ethical decision making process, so as to come up with a solution. The first step I took, as set forth by Aiken (104) was to analyze the data I had, in order to come up with relevant information concerning the situation. Thus, after an interpretation of the data I had, I noticed that the patient had displayed several suicidal attempts in the past single month. I therefore concluded that, the physician had let the symptom pass. I thus went on to take the second step, which involves spelling out the dilemma at hand, as suggested by Aiken (104). I was torn between administering therapeutic treatment meant for depressed patients in order to prevent possible harm after discharge, or discharge the patient after slight recovery, as ordered by the doctor, since the mild symptoms had been treated. I was thus left with the option of moving on to the third step. This involved the identification of all the causes of action that can be taken, without emphasizing on the possible results (Aiken 104). I thus followed my judgment, in line with the best interest of the patient. Considering that the psychotherapist had chosen not to order a therapy meant for depressive patients, I went to the chief physician and made known my findings. Thereafter, I examined the merits and demerits that

Aspectual evaluation of IS in use Essay Example | Topics and Well Written Essays - 2000 words

Aspectual evaluation of IS in use - Essay Example This flash will be linked to several internet website e.g. YouTube for the users to have a video watch on how basketball is played. This also will save the user some money since it does not need to be bought. Champion basketball flash evaluation There are several users in the family who are subject to use the champion basketball flash and whom must be considered in the family. Unlike me being a professional basket baller, my wife is not a basketball fan; my oldest daughter loves games but plays tennis. However if may appear erroneous since my last born is a basket baller but is not a fan, consequently my second born son does not play basketball but is a good basketball fan. Physical aspect This is the relation to feelings of the user on this champion basketball flash which can be manipulated from one screen to another. A good example is when the user will feel happy and delighted by the presence of star players like tiger woods who is the best Basketball international player. This wi ll also bring excitement to the user especially when the team of stars are playing the game. These moments will make the user happy and make the champion basketball flash to be exciting. ... The main presentation is linked to the major and attractive sites visited in the internet to give the user the best videos and pictorials for the related game. This videos and games raise the user’s level of enjoyment, this games and videos in the internet are always updated and the user will have an access of the current sports only. Eventually some of this graphics are funny picture of the players that they like most and this makes the users happy and excited to use the champion basketball flashy. Consequently, this makes the young users to gain more interest in this game and hence helps the user to understand more about the game. Quantative aspect The user will not be able to see all the presentation in the same day as this is more than what human can take. This is as a result of videos and images which keep on updating and changing on a daily basis. In this context, the users will have to keep on revisiting the presentation to find what is new in the game. The navigation b etween screens on Basketball playing and its relations to different players, fields and different countries is more complex and this will take time to cover. World records keep on being broken and this will make the presentation change on the player’s information part leading to an update of a new record with a new player. This wills make the users to revisit a certain careen when a new record is set. Also my daughter like watching something twice for a deep understanding and this will make her revisit the screens and this will consume time, my sons well likes watching videos and thus videos watching will consume a lot of time in order for one to have a good understanding. Moral aspect In any application developed, on has to consider its ethical implications and values. In this

Economics for Business and Management Essay Example | Topics and Well Written Essays - 2750 words - 2

Economics for Business and Management - Essay Example Market is a distributed system and can be effectively used in taking decisions. These people think so because they believe that the market based system can really attend to the features of new world system. The following issues are addressed by market system: The market system is responsible for supporting a dense set of social goals. Social goals of people also include taking resource allocation decisions by people. The participants take their investment decisions by quantifying the benefits perceived on each of the investment options. It is the market that provides its participants initiatives to take the decisions wisely. Thus market system is such that it helps the investors maximise the overall value and take efficient investment decision. The prevalence of a currency in the market helps the participants express value for the decision variables. The currency is used as a medium of exchange between the economies of the world. For example if the currency is open, it is generally assumed as a mean to acquire huge amount of goods and services. In such situation, it can be used as an incentive for resource providers to increase their services and vice versa. Thus currency can be used as a medium that allows market to admire those who provide valuable resources to the market. Market system is a platform that provides the investors the set where they can express their desires and holdings. Markets are broadly used to take complex resource allocation decisions. The examples of difficult decision situations can be the wireless spectrum auctions, energy market and airline landing slot exchanges. These are the situations of extreme intricacies where market system has worked effectively in resolving problems. The market system provides scope for those systems that run in parallel and help offer various access to unique resources such as many scientific tools. For example, a situation can be imagined where a physics researcher

MARKETING ENVIRONMENT Essay Example | Topics and Well Written Essays - 4000 words

MARKETING ENVIRONMENT - Essay Example The political environment gives the political conditions, the government restrictions, relations between two countries etc which help or hamper the growth of the industry (Dev, 2005). The economic environment refers of the economy of the country and how supportive the economic conditions are for the growth of the industry. The social environment is actually the consumers’ demographics, their tastes, preferences, religion and preferences etc. which influence the industry. The technological advancements also play a major role in the industry’s growth factor. According to Kotler, (2003, p.690), then there are the legal factors which comprise of the laws and legal matters around the industry and lastly the ecological factors which relate to the environment and how it is affected by the industry. The SWOT analysis gives the threats and opportunities coming from the external environment and the strengths and weaknesses that exist in the internal environment of the firm/industry (Cooper, R 1986). Once this analysis has been conducted, the problem areas can be identified easily and these problems may be overcome using the strengths and opportunities and thus strategies are devised using the TOWS matrix. It is better to use a mixture of analysis than using just one model (Kotler, 2003, p.695). There has been a rapid advancement in technology and businesses have grown because of it. The internet is now easily available and thus trends have been changing where shopping is concerned. With the internet shoppers can easily shop online from the convenience of their homes and offices and do not have to go out for shopping (Plunkett Research, 2007). With the help of such technology, more consumers can be reached and the shopping can be conducted globally and in every part of the world. Also, with the advancement of technology, processes have become faster and consumer profiles can be maintained which enables targeted and focused marketing

Napoleon Essay Example | Topics and Well Written Essays - 2000 words - 1

Napoleon - Essay Example kled was huge, and Napoleon Bonaparte was very effective in shadowing the revolutions ideologies for the leading segment of his calling while also mounting to immense supremacy himself. As Bonaparte Napoleons supremacy within France and then into Europe augmented, Napoleon started to deviate from the French revolutionary principles and created establishments identical to those the French revolutionaries had tried to abolish. Napoleon, as a freebooter, changed his principles from radical to reactionary to reformist reliant upon what befitted him at that moment. This paper will attempt to show the extent to which Napoleon’s domestic policies were based on the 1789 French Revolt’s principles. The 1789 French revolution changed the direction of French as well as much of Europe’s history, the ancient feudal organism was obliterated and the organization of the French’s society was profoundly altered rendering to the ideologies of equality, fraternity and liberty. Privilege was split as the basis of society; the ruling class was not excused from tax system. In addition, the country’s populace practically demolished feudalism. Previously excepted people were engaged in political affairs for the very first instance, the voting public was stretched out, and the lawful code was transformed. Many complaints held by labor force as well as the bourgeoisie‘s followers were resolved, and hope was restored amid the radicals that lasting transformation could be created for the social system of France and Europe too (Lyons 34). In the period from 1789 to 1799, numerous attempts were formulated to institute a constitution, which would put in the principles of the radicals. Constitutional empire from 1789 to 1791 collapsed because of differences amid Louis XVI and the radicals concerning the Church that came under attack owing to its previous exclusion from duty, as well as counter-revolutionaries who presented a major threat to the revolt (Stiles 104). The dangerous

Special Interests Essay Example | Topics and Well Written Essays - 1750 words - 1

Special Interests - Essay Example These interest groups lobby around with the help of their members who are a part of the several legislative organizations (Jaatinen, 1998). Their role is proactively driven towards the political parties for whom they wish to serve in the long run. These interest groups do their utmost to elect politicians who have a good enough idea of their related cause and have the right kind of empathy for their settings. These interest groups recruit individuals who can have hidden and on other occasions, propaganda movements which might be quite extrovert in nature. One needs to know that many interest groups exist within any society in this day and age. These include the different economic groups which have within them the various chambers of commerce, the trade unions and a few factions that belong to the religious groups. Also the professional interest groups comprise within them the doctors, lawyers, business people, architects and skilled workers. The public interest groups focus more towa rds the environment and look after the issues which plague the people more than anything else, on a one to one level. The aim here is to provide people with benefits as much as possible. Then there are the special interest groups which are part of the subgroups that are formed within larger groups and where the main focus is upon a narrow interest area. The need is to know that these interest groups are very different from the pressure groups. Since these interest groups have a proper definition of their intentions and mission, their supporters take a stance for these interest groups at every level and on all forums. The ones who support it are of the view that these interest groups depict what others should feel about their own selves and the community that they are a vital part of. Many individuals believe that these interest groups have a hidden agenda behind their institution which may not be right. Quite a few eyebrows are raised when one questions their existence and formation . The need is to discern some interest groups that have made their mark throughout the world over the years. These include the NEA which has been a proactive supporter of educational professionals and has done immense work at raising the standards of these people over the years. Then there is the example of NAACP which guarantees that social, political, educational and economic equality of rights of the people are there and also to remove hatred and discrimination which crops up in the name of race (Blom, 2006). The role of these interest groups is important to understand and more so in the times much like today. This is because they pinpoint the critical issues which make their mark within a society, for good or for bad. They shift public opinions in a positive way which is an essential aspect of their formation in the first place. If people connect with these interest groups well, then their roles are magnified and purposes are served well. If this does not happen, then there are immensely significant concerns which must be taken care of, and the sooner it happens the better it will be for people within any society of the world where these interest groups exist and make their essential mark within the lives of the people. 2. Discuss the relationship between interest groups and political parties. The linkage that has come about between the interest groups

Plight of the Japanese Americans after Pearl Harbor Term Paper

Plight of the Japanese Americans after Pearl Harbor - Term Paper Example Nevertheless, the events of Sunday December 7, 1941 opened up Pearl Harbor to the world. 2 The attack did not happen overnight; it was a culmination of a long-standing feud between the US and Japan. Seemingly, the attack was the only feasible way out of the tension that was developing between America and Japan day after the other. 3 This paper will focus on the ill-fated Japanese attack that occurred at Pearl Harbor in Hawaii and the U.S justification for the same. It will also highlight the treatment of people of Japanese origin after the attack. It will be shown that the US did not have any material facts to necessitate internment of people of Japanese origin and this inhuman act clearly violated the principles upon which the US Constitution is build upon. In order to get some idea about the reason for the internment of the American-Japanese, it is important to understand some basic facts about the World War II. Germany and Japan were allies which fought in the same line against En gland, France, and a group of other nations during the Second World War. When the war started, America was not directly involved. However, on December 7, 1941, the Japanese carried out an attack on Pearl Harbor in Hawaii, an American territory, although it was not yet declared as a state. Because of this action by Japan, the US automatically was drawn into the war, declaring Japan an enemy. 4 History of the Attack Before the attack, the Imperial Japanese Navy was planning to attack the British and the Dutch armies in South East Asia. Consequently, because the Japanese Navy feared the American army would get involved in protecting the Britain, they decided to attack the American Navy first before proceeding with their mission. 5 Therefore, the Japanese army embarked on intense training, which Rachael Hanel describes as training for war founded on decisive battle philosophy that sought to destroy all battleships involved, or most number at least. 6 The events that preceded the Decembe r 7 attack indicated an impending war whose time had come. According to Gail Sakurai, the relationship between Japan and America was tense and each knew war would be the ultimate result. 7 The United States of America had continually opposed Japan’s extension into Asia, and especially into China. The imminent tensions surfaced in 1940 following Japan’s invasion of Indochina, after which the US retaliated by stopping gasoline and airplane export to Japan. 8 In 1941, President Roosevelt deepened the tensions by moving the Pacific Fleet from San Diego to Hawaii coupled with the subsequent establishment of military exercises in the Philippines, a move seen as an attempt to deter Japan’s interest in the Fareast. America was increasingly becoming Japan’s obstacle in her exploits to control greater parts of Far East. Finally, Japan decided that an attack was the best defense. As a result, the Japan Navy planned to strike the US Pacific Fleet located at Pearl Har bor. Nevertheless, this was going to be a high stake gamble, which called for serious preparations. 9 The Japanese Navy therefore took their time to prepare for the attack. The preparation portion entailed detailing objectives of the attack, a subject that has drawn deep controversies in the past. 10 Nevertheless, the chief objective was to destroy, as many as possible American warships to cripple the

Deliberative Democracy Essay Example for Free

Deliberative Democracy Essay To what extent is deliberative democracy an appropriate approach for resolving public policy problems? Definition of democracy. Deliberative approach as a type of democracy. Types of cases, when deliberative democracy is substituted by other types of democracy. The power of majority or the power of nation The power of minority or the power of representatives of interested parties The power of elite or power of professional politicians Deliberative forum as an important instrument of deliberative democracy. The deliberative democracy as continuation of traditions of former concepts in legal government. The deliberative democracy in works of Dewey, Cohen and Rippe. Cohen and his postulates of discourses. Habermas and his approach to deliberative democracy. Critical opinions regarding deliberative politics. Conclusion. Definition of democracy. We hear word â€Å"democracy† quite often in our everyday life. The main meaning of this word is easy to understand. But still, there are a lot of types of democracy. Let’s examine the most interesting kind of democracy – a deliberative democracy and find out, to what extent is deliberative democracy an appropriate approach for resolving public policy problems. Deliberative approach as a type of democracy. It is well known that democracy as a kind of organization of social-political life of the society is a preferable policy for any country. Still, we need to underline that democracy, as well as any other social-political system, is able to show it in different forms, depending on conditions. One of such forms is so-called deliberative democracy. It is such kind of â€Å"democracy, where citizens play the main role in political processes of society† (Barber Winter 1998-1999, p.588). Quite often it is called also a civil democracy. Actually, almost any nation in the world knows what it is, because such social-political system is quite ancient. Almost any nation had tradition of community, where they discussed problems and the ways how to solve these problems, as well as discussion and adoption of practical ways out. The role of citizen starts exactly from this point – from mutual discussion and action in politics within the limits of deliberative democracy. Such type of democracy supposes that a citizen is the effective political actor at the political scene of his country. It is also supposed that active citizen has a number of qualities, which are determined to define quality of his effectiveness. Such citizen has to be able to find out, to discuss and to feel responsibility for problems of his society and to be able to unite with other citizens in order to take decisions. It is also important to take into account all sides of political events, interests and values of other citizens and to find a common base to take effective and preferable decisions. Nevertheless, although such kind of democracy is very interesting, it is very difficult to develop and to maintain its vitality. Types of cases, when deliberative democracy is substituted by other types of democracy. One of the main conditions of existing of deliberative democracy is high level of political and legal competence of its citizens and their desire to participate in political process of their country. Deliberative democracy is changed into other types of problematical democracies when it is impossible to have such conditions. Let’s examine several types of such cases. a) The power of majority or the power of nation One of them is the power of majority or the power of nation. Such type of democracy is often called a direct majority system. The decisions are taken on the base of opinions of majority. The elements of such democracy are referendums, different kinds of Gallup polls and one-stage elections. As a result, process of politics becomes simpler and ability of society to solve difficult social problems is decreased. The power of minority or the power of representatives of interested parties The other kind of democracy is the power of minority or the power of representatives of interested parties. The main demand of this type of democracy, which is called a representative democracy, is that all layers of population have their representatives in the institutions of governing. The problem is that such kind of democracy often becomes anamorphous. In particular, separate groups, who have their interests, start to dominate in political system. As a result, politics, which is brought into society, becomes highly specialized and oriented on only those groups, whose representatives were able to lobby their interests at the governmental level. The power of elite or power of professional politicians Another type of democracy is the power of elite or power of professional politicians. Such type of democracy means that citizens â€Å"almost don’t take part in politics and become cynical in relation to political process† (Finley 1972, p.78). Such politics seems to be the matter of chosen (professionals and specialists) – politicians, managers of election campaigns, image-makers, lobbyists, sociologists, pressmen, etc. Technocratic approach makes this kind of democracy different and almost displaces the citizens from political scene. Deliberative forum as an important instrument of deliberative democracy. Deliberative democracy in comparison with these types of democracy is completely different. It brings into politics voices of citizens, which are ale to change something in political processes of their country. This voice is not associated with simple public opinion, defined by the Gallup polls, simple voting or protesting. Instruments, which help deliberative democracy to function in the modern society, are various. The â€Å"most important instrument of deliberative democracy is so-called deliberative forum† (Honig 1993, p.2). Such forum represents not a simple discussion of a problem, but strictly regulated discussion accordingly to a definite form. Before such forum takes place, its organizers – often it is a kind of initiative group from the number of active citizens – work out the form of problem’s discussion. Participants of this forum obey to the form of discussion with help of qualified moderators (people, who are responsible for the forum). The stages of forum are as follows: The participants share their experience of personal attitude regarding to the problem discussed. Moderator explains to the participants the essence of problem and gives three-four main approaches to solve it. He explains also possibilities to solve it practically, advantages and disadvantages of each approach as well. We have to note that approaches of variants of problem solving are prepared before the forum takes place and are made on the basis of dozens of small forums, Gallup polls, interviews with citizens, governmental authorities, different organizations and other parties, who are involved in problem, etc. The participants discuss approaches of problem solving and reach consensus basing on the most preferable position. It is also very important that participants of such a forum listen to discussions of their partners and can â€Å"change their opinion in the process of discussion† (Bohman 1997, p.343). The practice of such forum shows that situations, when participants of forum change their opinion and prefer other approach, represented by other working group, are quite often. It proves once more that deliberation (discussion) is very strong and important instrument of political influence on citizens and is very important in resolving political public problems. We need to note that deliberation is different from debates. Debates are based on principle that it is very important to prove your own opinion, your own point of view by proving ineffectiveness of your opponent’s opinion. Deliberation presupposes enrichment of your own opinion and gives possibility to reexamine it in the light of discussions and opinions of other participants. The participants work out practical actions for realization of chosen approach and decide when they have to meet the next time to continue chosen practical measures. Moderators make report on results of the forum and present the report to the parties which can be interested and which are able to influence resolving problem. Such report is presented to mass media as well. The deliberative democracy as continuation of traditions of former concepts in legal government. The deliberative democracy is opposed to the kinds of aforementioned democracies. It is also opposed to aggregative democracy, which reflects the results of compromises between the group interests. It is based not on the â€Å"balance of interests, but on the power of arguments for the sake of the good of all citizens† (Bohman, J. Rehg 1997, p.IX). The public sphere is examined as the scene of wide discourse of citizens and reproduces the base for idea of public sovereignty. This civil reflection is not limited by any pre-determined principles. It acts only within the limits of known procedure rules. Actually, the deliberative process is used as the democracy, which allows discovering the sense of taken decisions and their consequences for society in common. Such concept represents a reaction on crisis condition of modern forms of Western democracy. The model of deliberative democracy seems to be idealistic and very interesting. Such concept arouses the question of organic interaction of society and government. It focuses attention on modification of public sphere as the important point of civil activity and influence of civil activity on the governmental politics as well. The deliberative democracy continues traditions of â€Å"former concepts of legal government and is examined as democracy of rational discourse, discussion, conviction, argumentation and compromise† (Connolly 1991, p.1). It is based on the statement that a modern human is a citizen, who takes active part in the life of society. His roles in society as a client and consumer are mixed together with roles of participant in political and public processes. The modern human has tendency to non-belonging to any political party, because he is ready to make compromise and to refuse from his preferences to reach compromise. When we use tradition of legal government conception (particularly, the conception of Kant), we suppose that governmental-legal sphere should be examined to the maximum flexibility. It should be possible to take into account any new theme of discussion, opinions and re-examination of results. First of all we need to solve such problems as role of majority, opinions of minority, parliamentary responsibility and corporatism. The deliberative democracy in works of Dewey, Cohen and Rippe. Deliberative democracy is a concept, used by J. Dewey, which is examined in the modern political theory by such authors as Cohen, Rippe, Habermas, etc. Dewey proposed to refuse from usual understanding of democracy as political domination of majority and to examine the process from the other side, as way to obtain power by the majority of citizens. It can be done with help of public discourses and lobbying interests by social groups and minorities in different discussions and forums. â€Å"The rule of majority is as stupid, as critics speak about it. Still, it had never been only the rule of majority†¦ The means with help of which the majority becomes the majority, are much more important: debates, modification of opinions, discussions with minority, etc†¦ BY the other words, the efficient necessity of democracy is in improvement of methods and conditions of debates, discussions and forums†¦Ã¢â‚¬  (Dewey 1954, p 207) So, the very concept of publicity of politics has more important results that the results of politics itself. The idea of deliberative democracy is based on intuition of publicity. It became an independent concept, which doesn’t understand the aim of politics to satisfy interests of all people separately as liberal doctrine. On the contrary, it is the model, oriented on forum, where â€Å"concepts about â€Å"good† for all people is discussed by means of mutual discussion of citizens† (Rippe 2001, p.141.). Cohen explains the method of constitution of the political society. He explains the concept of deliberative democracy by means of a definite ideal procedure of consultation and taking decisions in political institutions. â€Å"The concept of deliberative democracy is based on the intuitive ideal of democratic association, where the justification of rules and conditions of such association is made with help of public arguments and reflexion between the equal citizens. Deliberative politics stipulates that the parties should present grounds for their proposals, support or criticism The grounds should be presented clearly, and all participants can accept the proposal or refuse from it, presenting their critical points of view by means of free discussion between the equal† (Cohen 1989, p.25) Cohen and his postulates of discourses. In such a way, we can define a number of discourses, which are examined as political function and are able to constitute political public society. Cohen speaks about several postulates of such procedures: Such consultations should be made in argumentative form, i.e. by means of well-ordered information between the parties; Consultations should be open and public. Nobody can be excluded from the number of participants; Consultations are free and nobody can force the partner to accept a proposal, except by force of arguments; Consultations have the aim of rationally motivated agreement and can continue as long as possible. Still, the majority can take decision to stop them temporarily; Political consultations first of all should be the subject of discussion of problems, which are the most important and interesting; Political consultations also can be used for â€Å"interpretation of demands and pre-political postulates† (Cohen 1989, p.22). They shouldn’t be limited by valuable consensus, based on common tradition and practice. Habermas and his approach to deliberative democracy. We can see that postulates of deliberative democracy are, actually, the reflexion of discourse theory into politics. So, it is no wonder that the concept of deliberative politics was accepted by Habermas and examined in his book â€Å"Faktizità ¤t und Geltung†, basing on the concepts of discourse theory (Habermas 1998, p.35). Habermas examines new concept of civil society, taking closer concepts of civil society and political public. He retains world orientation, which is resulted on liberal political culture. At the same time he focuses attention on forms of communication, organization and institutionalization of people in communities, where they form opinions, ideas, ideals, motives, values and orientations of different kind. Such conception allows forming new civil society, â€Å"plural, effective and responsible†. Habermas tries to find the principles and values of new civil society in many-sided communication of individuals, groups, countries and regions. We can find also the motive of ambivalent attitude (inheritance and refusal at the same time) to Utopian tradition of modern as consensus of free individuals being the basis of righteous civil order, and with institutional problems of real capitalism. Habermas examines ideals of bourgeois humanism, such as self-organization, rational forming of political will, personal and collective self-determination, self-organization of society – at the background of cynical reality of the modern society. He changes the conceptual pair ideal-reality by the search of potential of rationality in everyday communicative practice. The last one is the basis of ideas, which finds expression in ideals of classical philosophy and continues to be important nowadays. He examines the concept of â€Å"public opinion† as formal structure of communication and presupposition of possibility to reach consensus. What are the ways to form political consensus, which is important for society self-organization? The model of deliberative democracy, supported by Habermas, supposes the ideal of society, consisting of free and equal individuals, who determine forms of mutual life in political communication. The concept of discussion and procedure of political problems and taking decisions is taken as criteria of democracy of the real political process. The procedure of forming opinions and will of the nation should be understood as democratic self-organization. The decision, which is supported by the majority of citizens, should be understood as the legal. Political communication should rationally form the will of participants. The problem of relations between the government and civil society should be examined through the prism of liberal and republican political traditions. The concept of society as a political value (societas civilis) equalizes democracy with political self-organization of society as the one body. It is based on republican tradition, which supports the ideas of Aristotle and Rousseau. The government as bureaucratic administrative mechanism should become a part of society as a whole. Deliberative democracy is not a simple power of citizens’ opinions. It is rather the possibility of power of reason, which is a result of citizens’ discussions. Coordination of plans of activity among the citizens supposes the constant standards of behavior, which stipulate and stabilize mutual social expectations. Stabilization of social character is executed thanks to mutual participation of citizens as well as communication, which coordinates activity of individuals. The aim of communication is to reach consensus. Critical opinions regarding deliberative politics. Still, there are some critical opinions regarding deliberative democracy. Let’s examine some of them. Critics write that the discussions can focus attention on different problems, which are found in the process of discussions. Those problems can influence on â€Å"positive taking decisions, because they can worsen situation by arousing different disagreements† (Held 1995, p.92). Even if the discussion helps to reach agreement, sometimes there are cases when such agreement is undesirable. People are able to get satisfaction from feeling of their â€Å"unevenness† and â€Å"difference†. And, on the contrary, they can think that consensus can lead to mediocrity. Such participants of discussion can understand the competition of ideas – dispute – to be vitally important for their personal freedom. Such institutional embodiments of thought lay on the basis of different attributes of democracy. So, we can resume, that the discussion not always leads to consensus. Also, when a discussion leads to consensus, it is not always can be examined as the advantage. The deliberative approach is criticized also because its aim is based on optimistic pre-suppositions regarding the government. Nevertheless, any theory has its weak points. Conclusion At the same time deliberative model of society focuses attention on personal rights of citizens, the principle of equality and practice of government. The ability to actualize those rights can be understood as ability to be a citizen in such deliberative society. Sharing position of Habermas, we can suppose that democratic society prepares the establishment of status of a liberal citizen. Such kind of participation in political processes of society is very important and actual in forming of â€Å"conscious† citizen and gives him possibility to participate in taking politically important decision and resolving public problems. In such a way, deliberative democracy presupposes education of responsible citizen, able to estimate difficulty of problems. Such citizen is able to accept legal interests of other interested groups (including traditional opponents). Principle of deliberative democracy generates the feeling of united nation and can be called an appropriate approach for resolving public policy problems. Works Cited: Barber, B. (Winter 1998-1999). Three Scenarios for the Future of Technology and Strong Democracy, â€Å"Political Science Quarterly†,vol. 113, â„â€"4 Bohman, J. (1997). â€Å"Deliberative Democracy and Effective Social Freedom: Capabilities, Resources, and Opportunities† in Deliberative Democrac, Essays on Reason and Politics, The MIT Press, Cambridge, Massachusetts-London Bohman, J. Rehg, W. (1997). (ed.) Deliberative Democracy, The MIT Press, Cambridge, Massach.-London, England Cohen, J. (1989). Deliberation and Democratic Legitimacy, Hablin A., Pettit B. (Hrsg.), The Good Polity, Oxford Connolly, W. (1991). Identity / Difference: Democratic Negotiations of Political Paradox, N.Y. Dewey, J. (1954). The Public and its Problems, Chicago Finley, M. (1972). Democracy, Ancient and Modern. New Brunswick Habermas, J. (1998). Faktizità ¤t und Geltung, Frankfurt a.M. Held, D. (1995). Democracy and the Global Order, From the Modern State to Cosmopolitan Governance, Cambridge, Great Britain Honig, Ð’. (1993). Political Theory and the Displacement of Politics, N.Y. Rippe, K.-P. (2001). Ethikkommissionen in der deliberativen Demokratie, Kettner M. (Hrsg.), Angewandte Ethik als Politikum. Frankfurt

Importance of Mobile phone

Importance of Mobile phone Introduction During the past decades most people have been adopting themselves with the use of mobile phones. This has rapidly grown in different parts of the world and now, exceptionally the use of a mobile phone is as common as wearing clothes. External factors of an organisation are the ones that the business has no control of while the internal ones are under full control of the business. My manager approached me and wanted me to produce a short simple and clear report of the mobile industry. As an employee of the mobile industry it was an obligation for me to obey. This was a big challenge for me and also it was a chance for me to learn a great deal knowledge about the mobile industry. The report was supposed to cover on various external factors that have impacts on the activities of the organisation. It also included the effects on our customers and suppliers and how to improve them so as to ensure better services to the customers. The report will be categorised into different part with each part having a specific importance to the industry. These parts include PEST, SWOT and the market research which talks more about primary and secondary methods of research. Marketing is the process of anticipating, satisfying and analysing customers requirements profitability. It is very important for a business especially in ensuring the success of the business. The purpose of communication is for the organisation to present and exchange information with its stake holder according to its defined objective and to deliver specific results (Lowe 2009) Market research is the process used to describe a full range of business activities (Chisnall 1996) therefore a business carry out a research normally to identify people wants before product launching this is mainly done in order to avoid failure during product launching. Most large companies have their own market research department (Keller 2009) Primary research (Qualitative) this is refereed to as field research. Its the research that is based on quality. It is based on getting the original data about the market and the product. During approaching customers different methods of primary research can be used such as interviews, observations and questionnaires. Questionnaire is conducted by making people answer questions about the product and their views of the product. While conducting a questionnaire you learn peoples attitude, knowledge and preference of the product. During analysing my questionnaires most people where widely interested by latest mobiles with latest inbuilt software programs as this tend to provide help and support to them in the world. Its is very useful as people are able to obtain different source of data just by using their mobile phones and also they use it in many different ways which are very help full to them especially at work. People with good paying jobs tend to use mobile as reminders as well as schedule planner therefore they are always cautious. This research has its advantages and disadvantages, these are very important for a mobile company to take notice of and they will be listed below Advantages 1) it produces quality data as it tend to approach the question directly 2) its very reliable I personally went in few mobile stores to carry out a primary research This was on the 4th of February 2010 at 10:50 Am. Orange mobile store was the place. Luckily i was able to interview about 13 people from the age of 20 to 28, about different mobile requirements, specifications and its purchasing trends. The results where as follows a) Most people prefer product with many features b) People tend to buy products with affordable pricing as well good design and quality Disadvantages 1) the cost of spreading the information is spread between different users therefore it makes it very expensive 2) its very time consuming Secondary research (Quantitavily) this research is based on facts the information is second hand it already exists there fore its referred to as desk research. This data is normally obtained through sources such as newspapers, journals, internet, books and even magazines. This research is very easy and takes a short amount of time but past results can change within time there fore it can be very misleading. My secondary research involved net surfing and basing on facts it clearly shows that peoples taste has changed. More people prefer phones that are technologically advanced as they tend to cope with fashion as well as advanced mobile devices provide a wide range of help and support to customers during completing their tasks. This has different advantages and disadvantages. They include Advantages 1) Its always available and can be acquired at any time. 2) Its very cheap Disadvantages 1) It does not tackle straight away there fore its unreliable 2) Its often out of date Findings PEST analysis this is the macro environment where by the firm has very little control. It mainly consists of factors that are external. Pest is political, economical, social and technological. According to various methods used while conducting this research it was quite a challenge. The research used where primary and secondary. Political This mainly deals with the law of the country where a particular company is located. In UK each and every company must comply with the law. It must be able to comply with new changes in the countrys legal system and companies must provide training this is mainly to provide the required knowledge to the unskilled also to insure safety at work. It also encourages the unemployed to work. High tax rates that the company has to pay are also a law that the company must be prepared to meet up with. Due to this being an external factor the business has no control of but to prepare it self and though even this affect the customers disposable income as it tends to increase the price of product the company has no option but just to advertise for the product so as to encourage customers to make a purchase even though the product price might be high. The company must also be aware that the law is made with action, if not followed it cause problems to the company. Politically stability is an impor tant factor to all company as this makes the company operate in a peaceful manner as it also increase the company security and customers become more confident with the products and thus brand name improves its status. Economical Are those that affect spending patterns and international trade (Chaffey 2003) this consists of factors such as consumers income and many others which affect consumers purchasing power. This affects people spending patens even though it differs from place to place. People with high disposable income such as empty nesters tend to be little affected as they have no responsibilities and they have a high disposable income in contrast parent with young children are more affected because they are dependants. They have to look after their children as the same time they also have to save so as to pay for the childrens education. The company can launch products which mainly target the old population mainly because they have a high income. This mainly deals with money there for a company must know its market before realigns a product. The company must be prepared to respond to changes of people socials attitude and peoples buying attitudes as in different part of the world recession is one of the biggest problem there for the company must know on how to rate their prices. In the UK recession is also a major problem there for the company must understand that most people are out of jobs there for it must know how to deal with this type of situations in order to maintain its customers as most people tend not to buy luxury goods. Inflation is also another external problem thats affecting the company. The company must carefully consider this situation where by money losses its value. The company has no power over this situation because it cannot control the supply of money in a countrys economy there fore it must try its best to provide suitable options for the customers so as to ensure the safety of the company. Social This mainly shows the peoples living styles there fore it is the cultural aspects of the macro environment, the industry needs to ensure product safety as most people have become cautious with their health and also the company should insure proper production methods of the product as to ensure safety of its customers. We can see at present most people are careful about their health where by the company must act in response with these various changes so as to ensure safety in the mobile industry. Social way of life changes from time to time and in the UK at present Scientists claim radiation from handsets are to blame for mysterious colony collapse of bees (www.independent.co.uk) there fore this can end up damaging the environments eco system three fore the company should be aware of such problems and should find means of solving them as this tend to destroy the brand image. Technological This mainly deals with the latest electronic devices and is the most dramatic aspect at the company as technology tends to change from day to day. Technology tends to improve at a very high rate as the phones produced know are much simpler and delicate then in the past decades. The latest mobiles are very complex mobile devices as people tend to cope with fashion. As a company we need to keep up with the day to day improvement of technology as to provide best product quality to our customers. This will also improve the company brand name as customers wont consider us outdated. The launching of new products such as I phone by Apple Company is a major boost in the market there for the company needs to keep track of the fast changing technology in order to keep up with competitors this will improve the companys opportunities. The company should be prepared to invest a sufficient amount of fund so as to cope with the fast improving technology as this will also make them release latest quality products in the market. SWOT analysis refers to strength weaknesses opportunities and threats. They normally show the parts that the business is strong at weak at and also the opportunities that the business is having and that they need to take advantages of and also the threats from competitors as well as the big challenge in the market. Strength and weakness are the internal factors while opportunities and threats are external (www.wordpress.com) Strength These are the advantages that one company have over the other. They are normally the main reason that attracts customers to a particular type of product in the market. Recently most consumers tend to be interested in highly tech mobile devices there fore companies with high tech technology tend to produce a product that most customers desires. The company must make well use of its strength as they are the main reason way customers tend to buy our products. Latest products that were produce by the company include an eight mega pixel camera. The realise of this mobile phones means people no longer have to carry mobile phone together with digital cameras therefore people are able to take high quality pictures and share them at the same time with close group. The company also need to know that the latest touch screen phones are very popular as most people tend to copy with fashion. The phone also has latest software devices that provide high help for business people and also they can acc ess their email address at any time. The main strength include 1) High tech mobile devices with good digital camera 2) Latest mobile phones with provide easy internet access to business people Weakness They are normally the Disadvantages that the business is experiencing. They normally discourage customers in making a purchase. They are internally and the company needs to ensure that all the weaknesses are overcome in order to provide an appealing product to the customers. As one of a big brand in the industry we need to overcome our weaknesses The weaknesses include 1) Maintaining poor quality product by the business without launching a new one 2) Lack of uniqueness in the product in contrast to competitors Opportunities These are external chances that exist for the business and it is very important for the business to take advantage of them so as to ensure product success. Opportunities are strength that exists for the business. This include 1) Fast delivery and cheap product 2) Making the process of buying the product more efficient Threats They are risks that or challenges that the business have. The business might try to overcome their threats so as to ensure safety of the company. Threats include 1) High tax for the products 2) Many competitors with more advanced distribution channel and advanced products Conclusion The company needs to change the product it produces with change in fashion so as to ensure customer safety, this will make us adopt with fashion there fore produce product that suits consumers requirements, in doing so the company must also be able to invest a lot of money in new products without them being sure that the product will be a success in the market. The company needs to carry out market research before launching its new products in the market in order to minimise its risk of product failure. References: Chaffey, B. (2003) Internet marketing, second edition Chisnall, M. (1996) marketing research, fifth edition Kotler,p.,keller,k.,brady,m.,goodman,m.,and Hanse,T.(2009) Marketing management ,first edition,pg 190-191 Http: www.wordpress.com,retrived on 12/02/2010 Http: www.independent.co.uk, retrieved on 12/02/2010 Bibliography: http://www.imparta.com/marketing/marketing_overview?gclid=CK2FtovkjqACFc9i4wodE2dNdA, accessed on 15/02/2010 www.kinesisMarketing.co.uk accessed on 15/02/2010

Benefits of Maps in Geographical Analysis

Benefits of Maps in Geographical Analysis Maps are the most important and indispensable tool for geographers to use. They help people understand and explore â€Å"relationships† on our planet. A map shows a representation of various phenomenons over all the earth or of a specific area of the land, in a visual graphic format. The earliest maps were drawn on rock surfaces, clay tablets, metal plates, papyrus linen or constructed of sticks. Today maps are usually rendered on a flat surface such as paper or on a computer monitor. Maps are the most successful means of recording and communicating information about the location and spatial characteristics of the natural world and of different societies and cultures. Maps are not perfect, but as technology has improved, so have the quality and accuracy of maps. The science of map making is known as cartography. As maps are so commonly used to convey information, it is important to be able to read and interpret them correctly. Drawn to Scale A map is a reducer; it shrinks an area to a manageable size. The amount of reduction is known as the scale. In order for maps to be useful they are scaled down so that they are small enough to be handled by an individual and so that they fit on the available paper or screen. When scaling down a map, every part of the map is scaled by the same amount. This ensures that every object on the map is the same proportion as everything else on the map. As the earth is round and maps are flat it is impossible to create a map with a perfect scale, some parts of the map will be big and others small. The larger a territory represented by a map, the greater the distortion in the scale. The smaller the area the map represents, the more accurate it is. It is important that we recognise how to read, understand and utilize scale as we examine the different maps we encounter. The scale on the map is used to convert distances on the maps to distances in reality and the scale is depicted on the map as t hree common methods. They are referred to as the graphic (linear) method, the verbal (word) method and the fractional (ratio) method. The graphic method depicts scale using a line with separations marked by smaller interesting lines, similar to a ruler. One side of the scale represents the distance on the map, while the other side represents the true distance of objects in real life. By measuring the distance between two objects on a map and then referring to the graphic scale it is easy to calculate the actual distance between those same items. http://www.bxwa.com/fastbid/instructions_measure_sample.gif The verbal method simply uses words to describe the ratio between the map’s scale and the real world. Simply measure the distance on the map and then follow the verbal directions to calculate the actual distance. [â€Å"Once centimetre on the map equals one hundred and fifty meters on the ground†] The fractional method portrays the scale of a map using a representative fraction to describe the ratio between the map and the real world. http://www.edc.uri.edu/nrs/classes/nrs409509/Lectures/4MapBasics/scale_2quad.jpg 1:24 000, in this example, 1cm on the map represents 2,4km on the ground Large Scale VS Small Scale A map which depicts a relatively small area is referred to as a large scale map. The visual representation is shown in more detail. This is because the area of land being represented by the map has been scaled down less, in other words, the scale is larger. 1:10000 is a relatively large fraction. A map depicting a large area, such as an entire country, is considered a small scale map. In order to show the entire country, the map must be scaled down until it is much smaller. This map is less detailed as it shows a relatively vast area. 1:50000 is a small fraction. Large Scale Map VS Small Scale Map http://basementgeographer.com/wp-content/uploads/2010/12/mapscale.png Coordinate System Maps are very effective in conveying information about space and location. Relative location defines a place in relation to other places. It is a basic reference tool. It is part of your basic geographic knowledge and critical thinking. Directions such as south, west, next door or down the road are used. Absolute location is crucial for referencing maps and is also known as mathematical location. Coordinate systems are used where as grids consisting of horizontal (parallels of latitude) and vertical lines (meridians of longitude) covering the entire globe are used. The interceptions of these lines create addresses in a global coordinate system giving each location a specific, unique and mathematical placement. Longitude and Latitude Measuring latitude – the North Pole and the South Pole provide two natural reference points because they mark the opposite positions of the Earth’s axis. The equator, halfway between the poles, forms a circle that divides the planet into the Northern hemisphere and the Southern hemisphere. The equator is the reference line for measuring latitude in degrees north or south of the equator = 0’ latitude. From the equator, the angles and their arcs increase until we reach the North and South Pole at the maximum latitudes of 90’ North and 90’ South. Measuring longitude – to describe an east or west position, we need a starting line. Longitude lines run from pole to pole. The global position of the 0’ east-west line for longitude was established by international agreement. The longitude line passing through Greenwich, England (near London) was accepted as the prime meridian, known as the Greenwich Meridian. Grid referencing occurs when you use the lines of latitude and longitude to locate a place or an object. It is measured in degrees, minutes and seconds. When writing down the grid reference, remember to quote the latitude numbers first (numbers on the side of the map) and write South or North afterwards. These are the lines going across the map. Then quote the longitude (numbers from the bottom or top of the map) and write East or West afterwards. Always have 6 digits in your reference and any one digit number must then have a 0 written in front of it. Projecting Our Globe onto a Flat Surface Over the centuries, many different ways of representing the round earth on flat paper have been developed. Each of these methods is referred to as map projections. There are thousands of projections but no â€Å"single† or â€Å"correct† projection. Today it is still impossible to draw a flat map that is 100% accurate. This is due to the impossibility of recreating the surface of a round planet on a flat map. Distortions are common but there mathematical attempts to minimise the distortions. Distortion occurs in area, shape, scale, distance and direction. Map projections are an attempt to correct distortions. The types of projections are cylindrical, conical and planar (Mercator, Lamberts, Universal Transverse Mercator and the Gauss Conformal Projection). Cylindrical projection maps are the most common type of map that we see. The area close to the equator has very little distortion, however the closer to the poles that one travels, the more distorted the map becomes. http://ngwww.ucar.edu/conmaptutor/ezmap/ezmap.figure.id.3.gif Conical projection maps display a more accurate map then the cylindrical map. However, the further we travel down the map, the more distorted and less accurate the map becomes. http://oivdoc90.vsg3d.com/sites/default/files/imported/usersguide/images/UsersGuide-692.png Planar projection maps are not commonly used. http://octopus.gma.org/surfing/images/planar.gif There are many different types of interrupted projection maps. They depict the continents as accurately as possible by leaving out less important blank spaces of the map, such as the ocean. Properties of Map Projections Each of the map projections must consider shape, area, distance, size and direction when depicting the maps. The two most important factors that need to be considered is Shape Vs Size. The challenge is that the more accurate you depict the shape of objects, the less accurate the size of the objects will be and vice versa. Map projections are classified as follows: conformal and equivalent. Conformal maps portray shape accurately. This type of map has many negative aspects that it can get quiet distorted, especially towards both the top and bottom of the map. This creates problems with scale. Equivalent maps portray size accurately. These maps are very useful as no matter what part of the map we examine, the scale will remain accurate. Although the sizes of the objects are accurate their shapes may become distorted. By blending both conformality and equivalency map projections, we create a map that balances the distortion of both size and shape. By compromising these projections a hybrid map between conformal and equivalent is formed. The Key to Understanding Maps Maps can be drawn to represent a variety of information. Cartographic abstraction is when important details are chosen to convey the map’s information, while less relevant details are often not shown. This indicates that the map is not â€Å"complete† as details are simplified or omitted to keep the map legible. Geographic features shown on maps are represented by symbols such as: lines, shapes, colours, dots and units. This information might include things such as roads, churches, diggings and monuments. The objects on a map are represented using symbols. A symbol is a picture on the map that represents something in the real world. Understanding these symbols requires the use of a key/legend. It usually shows a small picture of each of the symbols used on the map, along with a written description of the meaning. http://holderbaum.educationextras.com/map%20key%20small.jpg Maps are important tools in geography and geography students must be able to identify and distinguish between different maps. Maps convey spatial information, through graphic symbols, â€Å"a language of location† that must be able to be read and understood to appreciate and comprehend the rich store of information maps display. Scale, coordinate systems, projections and symbolization are some of the main concepts of the â€Å"language† found on maps.

constitutional law Essay -- essays research papers

Constitutional Law Marbury v. Madison Marbury v. Madison, one of the first Supreme Court cases asserting the power of judicial review, is an effective argument for this power; however, it lacks direct textual basis for the decision. Marshall managed to get away with this deficiency because of the silence on many issues and the vague wording of the Constitution. During the early testing period when few precedents existed, there was much debate about fundamental issues concerning what was intended by the words of the Constitution and which part of government should have the final word in defining the meaning of these words. Marshall used the Marbury case to establish the Supreme Court's place as the final judge. Marshall identified three major questions that needed to be answered before the Court could rule on the Marbury v. Madison case. The first of these was, "Has the applicant a right to the commission he demands?" The Constitution allows that "the Congress may by Law vest the Appointment of such inferior Officers, as they think proper, in the President alone, . . . " (Art. II, Â § 2). The Judiciary Act of 1793 had given the President the right to appoint federal judges and justices of the peace; there is no dispute that such an appointment was within the scope of the president's powers. Debate arises because the Constitution is silent on the exact time at which the appointment is considered complete. The Supreme Court ruled that "when a commission has been signed by the president, the appointment is made; and that the commission is complete, when the seal of the United States has been affixed to it by the [secretary of state]." This ruling does not have direct constitutional support, but it is not an unreasonable decision. The second question which Marshall addressed was, "If [Marbury] has a right, and that right has been violated, do the laws of this country afford him a remedy?" The answer is logically yes although there are no specific words in the Constitution to support such an answer. Based on the type of government intended by the Constitution, the government is expected to protect individual liberty. As Marshall says, "[The government] will certainly cea... ...urthermore, the president also was not in a position to allow the federal government more leeway in interpreting their powers. He does not make any laws of his own and has no power to settle any questions of the states. Clearly, the Supreme Court was the branch that could most easily facilitate the strengthening of the national government into an effective and unified nation rather than thirteen independent countries as the states had seemed under the Articles of Confederation. Critics will protest that the people do not elect the Supreme Court Justices and therefore the Supreme Court should not have the power of judicial review. As McCloskey points out, "No institution in a democratic society could become and remain potent unless it could count on a solid block of public opinion that would rally to it's side in a pinch." Clearly, the Supreme Court is ultimately responsible to the will of the people. By maintaining independence from politics, the Justices avoid the major problems of political parties and party platforms. Furthermore, the Supreme Court's small size allows the Constitution to speak with a unified voice throughout the country.

A Psychological Analysis of Alice Walkers Everyday Use Essay -- Every

A Psychological Analysis of Alice Walker's Everyday Use  Ã‚     Ã‚   The human mind is divided into three parts that make up the mind as a whole. These parts are necessary to have a complete mind, just as the members of a family are needed to make up the entire family. The use of components to equal a whole is often exercised in literature. Alice Walker's short story, "Everyday Use," contains the idea of family and of the mind, therefore her work can be evaluated through psychological methods. Through their actions, the characters symbolize the three different parts of the mind: the id, the ego, and the superego. The first type of mind division, the id, "constantly strives to satisfy basic drives...[and] seeks immediate gratification" (Myers 379). In "Everyday Use," Dee's personality is equivalent to the id because she seeks her own personal gain and does not necessarily consider the consequences of her actions. Mama, the narrator in "Everyday Use," says that "Dee wanted nice things. She was determined to stare down any disaster in her efforts" (Walker 92). Dee strives for satisfaction in all she does; she will do everything in her power to get what she desires. The story recounts a situation in which Dee wants some quilts that were stiched by her grandmother, but Mama has already promised these treasures to Dee's sister, Maggie. Mama said that as she "[moved] up to touch the quilts. Dee moved back just enough so that [Mama] couldn't reach the quilts. They already belonged to [Dee]" (Walker 96). Mama explains that Dee is determined to gain possession of the quilts. Although the quilts belong to her mother, Dee has already mentally determined that the quilts belong to her. Dee's personality is comparable to the id branch of the... ...The use of psychological strategies in the Walker's work shows that the characters are joined and create one unit, a family. Works Cited Alice Malsenior Walker: An Annotated Bibliography, 1968-1986. Eds. Louis H. Pratt and Donnell D. Pratt. Connecticut: Meckler Corporation, 1988. Everyday Use: Alice Walker. Ed. Barbara T. Christian. New Jersey: Rutgers University Press, 1994. Myers, David G. Exploring Psychology. Third edition. New York: Worth Publishing, 1996. Walker, Alice. "Everyday Use." Literature: An Introduction to Fiction, Poetry, and Drama. Sixth edition. Eds. X.J. Dennedy and Dana Gioia. New York: Harper Collins, 1995. http://www.dc.peachnet.edu/~shale/humanities/composition/handouts/sample/walker.html http://www.luminarium.org/contemporary/alicew/ http://www.seattletimes.com/extra/browse/html97/altalic_051697.html

Chinese Eating Manner vs. Korean Eating Manner

Compare and contrast essay: Chinese eating manner vs. Korean eating manner Different places and countries have different cultures and manners. China and Korea both are historical and traditional Asian countries, which have many traditional cultures and manners, including the eating manners. Even though their geographical position is close, there are similarities and differences between Chinese and Korean eating manner. There are some distinct similarities between Chinese and Korean eating manner.The first similarity is that they both use bowl and chopstick to eat, and no sounds are allowed when chopstick touches the bowl, for example like scratching rice from the bowl with chopstick. Different from western countries, most Asian countries use bowls instead of plates to carry food. It is impolite to make noise by tableware when eating. Another similarity is that, when eating with seniors, juniors only can start eating after seniors start.There is a traditional saying in Chinese called â€Å" respect for seniority†, let seniors to start eating first is a kind of showing respect to them. Similarly, in traditional Korean culture there are plenteous manners on respecting seniors, and start eating after they eat is one of the manners. Although there are a number of similarities, there are several differences between Chinese and Korean eating manner. The first difference is that Chinese prefer to hold the bowl when eating, and use chopstick so often.It is impolite to put down the bowl on table and just use one hand to eat. In contrast, it is not allow to hold the bowl when eating in Korea, also, spoon is much more important than chopstick in its manner. For example, though it is difficult to spoon up a bean sprout from a bowl, it is not allow to use chopstick for it. Another important difference is, in China both hands should be upon the table when eating. When holding a bowl to drink soup without using a spoon, the idle hand still needs to be upon the table.How ever, in Korea it is so impolite to show one`s left hand upon the table when eating, the left hand must be hidden under the table. Both the societies of China and Korea are changing and become much more open than they used to be. Many of their traditional cultures and manners have combined with other cultures or even disappeared, however, there are still differences. No matter which manners we prefer, they are all a kind of cultures, we should be respected to cultural differences.

The Five People You Meet in Heaven

Most people believe that life ends after death, but what people don’t know is that death is a new beginning. The novel â€Å"The five people you meet in heaven† by Mitch Albom proves that. Eddie lived a peaceful life after the war. But Eddie still felt his life had no purpose after marguerite passed away. Eddie was also the second generation of family to work at the pier. When Eddie passed away, saving a little girl, on his eighty-third birthday, he discovers a second life. On his way through heaven Eddie will learn three of the most valuable lessons in life. â€Å"Lost love is still love†, â€Å"no sacrifice is too small†, and â€Å"all lives are connected†.â€Å"Lost love is still love† is one of the valuable lessons learned by Eddie. Eddie learned this from his fourth stop in heaven and meets marguerite, his wife for many years. Marguerite passed away to cancer at the age of forty. Eddie always loved the way marguerite threw parties for hi s birthday with the kids from the pier. Eddie never lost his love for Marguerite. Eddie spent his time loving and cuddling marguerite. The way I connect to this is in grade two my great grandpa passed away. I still miss him and wish I could hear some his stories now that I could understand what he was talking about.â€Å"No sacrifice is too small† is a lesson learned by Eddie at his second stop in heaven with the captain. Eddie lost all contact with the people from the war. Eddie was captured by Philippine’s and kept in a cell and forced to mine coal to help the Philippine’s win the war. The captain uses his example of going to scout ahead around a corner when he steps on a land mine. The way I relate to this is very unpractical but still had a use to my situation. I was playing air soft and sacrifice myself by going and scouting ahead and I ended up setting off a claymore and interrupted the ambush and my team was able to eliminate the other team and win. "All lives are connected† is a lesson learned by Eddie when he meets the blue man. Eddie is playing baseball with his friends when the ball crosses the road and Eddie runs to get it and cuts off a vehicle, who has to swerve and crashes, to grab the baseball. The blue man was blue from overdosing silver nitrate which turned him blue. When Eddie went to heaven he was confused and didn’t know who the blue man was. The way I connect to this is when I was playing baseball and I hit the ball over my fence and ran to get it and cut a car off and it slammed on the breaks and just about rolled.Overall the novel â€Å"the five people you meet in heaven† teaches many great lessons to its readers. The three most important lessons are â€Å"Lost love is still love†, â€Å"No sacrifice is too small†, and â€Å"All lives are connected†. The part about the story that I liked the most was when Eddie went to the captain in heaven and brought back the memories about the war. In the end, the novel taught me that heaven isn’t all what you think it is.