Marks & Spencer Essay Example | Topics and Well Written Essays - 2750 words

tag & Spencer - Essay ExampleInternal analysis is concerned with providing management with a detailed understanding of the transaction, how useful its current strategies are and how effectively it has deployed its resources in support of its strategies (Johnson, Scholes, 1998). Marketing strategy provides firms with the framework for planning their business activities to develop and sustain competitive advantage. A large number of tools and systems have been developed by market managers and theorists to assist this process, these falling into three main generic categories defining market opportunities, fitting the capabilities of the firm to the identify opportunities and the marketing mix - the strategies adopted and implemented by the firm including product, price, promotion and distribution issues.Form the environmental emplacement, the end of nineties was marked by the changes on the European market which altered many of the parameters of competition and thus implement a pe riod of reassessment and adaptation. The opening up of the market and the resultant increased competition has widened the perspective of the planning framework with profound implications. The threat was that the removal of physical barriers to trade and the new-found freedom of movement more or less the European market have served to catalyse European expansion and in so doing raise the academic degree of European trade. According to the market servey 2000, M&S faced decline in its operations during this period, and had to remnant some retail store in Europe and aroud the country. To explore the results of decline McKinsey 7-S Model raft be used. This model was proposed by Robert Waterman and explained it is non enough to think about strategy implementation as a matter only of strategy and structure (McKinsey 7-S Model, n.d.) Taking into account the McKinsey 7-S Model which is based on the interrelationship of strategy formulation and implementation, it is possible to say that a strategy developed by agers of M&S was a effective for worlds integration failed at the stage of implementation. The 7-S views culture as correlation of strategy, structure, systems, style, staff, skills and shared out values. According to Waterman If a 7-S analysis suggests that strategy implementation will be difficult, managers either can search for other strategic options, or go ahead but concentrate special trouble on the problems of execution suggested by the framework (McKinsey 7-S Model, n.d.). In general, corporate culture is the pattern of values, norms, beliefs, attitudes and assumptions that may not have been articulated but shape the ways in which people behave and things get done. value refer to what is believed to be important about how people and the organizations behave. Norms are the unwritten rules of behaviour (Cole, 1990). Communication, employed by M&S, is affected by internal and external environment, by the nature of the task and technology. For example, difficulties in intercourse arose with production systems where workers were stationed continuously at a particular point with limited freedom of movement. Even when opportunities equal for interaction with colleagues, physical conditions may limit effective communication. The term organizational climate