Marketing Channels Essay

Suppliers should not hatch with intermediaries who are more effectual than they are. Debate this statement. If a supplier deals with strong intermediaries, they will likely exercise power over him. As they are able to raise him with more utilities (value, benefits and satisfaction). However, if there are many strong distributors in the market place offering similar packages of benefits and utilities.Then there will be no harm for a supplier to deal with a more stiff distributor or intermediary as they will no extended be so special and powerful since they know the supplier bear switch to a any other intermediary anytime (they are soft replaced). then, the level of dependence of the supplier on the intermediaries will be lower. some other way is to excel in logistics when dealing with downstream track members. Therefore increasing their rewards for doing business with the supplier and becoming difficult to imitate.In turn, channel members make markets and are the faces of t heir producer to those markets. Question 4 We should not deal with powerful suppliers. They are sure to abuse us, after they use us. Debate this statement, often heard in the meeting rooms of distributors and gross sales agents. As the usual channel conflict is a zero totality game where the gains of one party are the loss of the other. Many problems whitethorn arise between channel members till they actually reach a compromise where each party is satisfied and is able to see where he benefits from the relationship and cooperation.