'Consumer Buying Behavior of Cosmetics\r'

'Introduction: Consumer sullying demeanor is the meditate of how individuals demonstrate decision to spend the easy resources †time, money and effort on exercise related items i. e. , what they buy, why they buy, when they buy, where they buy, how often they buy and use a point of intersection or services. In the process of consumers’ buying behavior focuses on how commercial and social selling can anticipate and within the market lynchpin, the subsistledge generated in the consumer behavior pillar provides information for firms to develop new marketing strategies. Cosmetic’ relates to the treatment intended to alter person appearance outwardly. Different consumers stool got different perception towards buying cosmetic. With the changing times and the consumer demands organization should be much client oriented. Consumer buying behavior with imply to cosmetic in comparison of Modicare and Oriflame, lead story dents of cosmetic for both genders of all ages.Modicare an India brand deals not tho with cosmetics but as well with home care, nutrition health and wellness, ad hominem care, laundry care, food and beverage, agriculture and political machine care. Oriflame on the other hand is a Sweden brand dealing mostly with cosmetics. A comparison study on these cardinal brands on their cosmetic as how consumer watch attracted to buy them, how consumer s satisfied with the products and what make the consumer to buy the products.Marketers must study the customer taste, preferences, wants, shopping and buying behavior because such study provides the clues for developing the new products, price, product changes, messages and other marketing mix fragment which help in the growth of organization. therefrom studying the consumer behavior is a very(prenominal) complex process, as it involves not only the economic factors but also the horny factors. Objectives of the study * To study the purpose of acquire cosmetic * To study consumer decision on choosing brand * To study the benefits of cosmetics To study the value and disadvantage of cosmetic. Description of the conundrum The problem is to identify whether cosmetics have really wrench as being advertised and mixed cosmetic meant for different problem has brought settlement or not. Justification for the proposed study The moderateness for taking up the study is to know the effects of cosmetics which make the consumer get attracted to it. Database The fair game population for this research would be grown with age of 17-30 and the data will be collected through both base as well as unessential source.\r\n'