Marketing Plan: Lux Soap

TABLE OF CONTENTS Executive Summary Introduction crossing Profile History of LUX Industry Analysis debone Analysis Segmentation Basis Marketing Mix yield Life cycle EXECUTIVE SUMMARY lux slime came into existence in 1964. lux occupies a large commercialize place share in the Pakistani goop mart as good as the international arena. The natural Lux, with the sunlight blocker formula, is targeted towards a distinct market segment as compared previously to previous Lux. Lux is the first brand to demand the sunblock concept in soap industry. Lux plans to adduce to all these customers. Beauty begins with Lux. The strategy that is used by generate up br different for their lux sunblock is on specific produce Benefits strategy as the lux sunscreen promotes Sun apology benefit as well as beauty .Lux sunscreen revolves around the slogan that is:Lux sun blocker is not considered as a new product. It is a re launch of the vivacious product Lux. This feature of the soa p makes it different from the existing Lux soaps. Lux Sunscreen is being termed as a Re launch of Lux Beauty lash with a cast by prize brothers. Lux already has a rigid position in the soap market.

Luxs sunscreen target market is upper and upper-middle class For sunscreen Lux is using skim pricing strategy. Lux sunscreen was the re launch of a variant, hence it should be publicized differently than all other Lux beauty soaps Introduction to open Brothers Pakistan Limited Unilever Group of Companies Lever Brothers is the largest consumer Products Company in Pakistan; it belongs to Unilever sort of companies, which makes up one of the largest transnatio! nal in the world. Lever Brothers Pakistan Ltd. was corporal in Pakistan in 1948. The company markets almost 50 well known household brands, like Lipton, Surf, Vim, Supreme, LifeBuoy, Lux and so frontwards Which record approximately Rs. 20 billion... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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