Marketing Plan for development of Multi-Cultural Calendar.

TABLE OF CONTENTS 1.0 Executive Summary 2.0 Situational Analysis (from diligence perspective) 2.1 Costs 2.2 Profits 2.3 Competitors 2.4 Macro environment merchandise stocky 2.5 merchandise demographics 2.6 marketplace needs 2.7 Market trends 2.8 Market harvesting 2.9 SWOTT analysis 2.9.1 Strengths 2.9.2 Weaknesses 2.9.3 Opportunities 2.9.4 Threats 2.9.5 Trends 3.0 Marketing Strategy 3.1 pecuniary plan 3.2 Market objective 3.3 Target market 3.4 Segmentation 3.5 Differentiation 3.6 set 3.7 Market research 4.0 harvest life cycle 5.0 dissemination 5.1 Product features/specifications 5.1.1Specification 5.1.2 Packaging 5.1.3 Branding 5.1.4 Attributes 5.1.5 Benefits 6.0 Pricing Strategy 6.1 Market dodge for distribution and promotion 6.1.1 initial determine strategy 6.1.2 After January 03 pricing strategies 6.2 Projected profit and loss parameter 6.3 Controls 6.3.1 How go out you monitor progress 7.0 Recommendations Appendix A Appendix B 1.0 Executive Summary Shades of Seatt le (Shades) is a high quality, upscale big-ticket(prenominal) new form of calendar. Its theme of inappropriate ethnic college adult female modeling in their Seattle backyards, so to speak, is new to the calendar market. It likewise differs from other calendars by the modality it is marketed. It is in barbershops not Barnes and Noble.

Its rate market of men from every ethnic backgrounds from age xviii to thirty living in Seattle makes the marketing strategy much creative. This calendar will be sold on armed forces bases with the models signing the calendars. Release parties are also planed using the m edia to abet the calendar. These calendars! will also be seen where the target market is such as urban dress stores, universities, airports and record stores. 2.0 Situational Analysis As time has passed, ethical command diversity has become more and more evident. Meaning, people of distinguishable nationalities, background and heritages have become friends and are living in the same regions, cities and neighborhoods. This is not the case in just fighter area... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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