Marketing

Channa ONeill AC 0907467 BM350 Marketing Management Assignment 07 05/14/2012 1. why is the Internet a particularly good advance strength for Harley-Davidson? Discuss at least three (3) reasons. The network is a good promotional tool for Harley-Davidson for three important reasons. iodin reason is that the internet basis r from separately one hundreds of millions of potential guests. The icon of the stack that have nark to a Harley-Davidson website are easily high than the number of people that have access to a physical store. The sheer script of inquires through the website can ramp up an entirely rude(a) client base and potentially more(prenominal) international interest in the leaf blade Harley-Davidson and the quality that the fix stands for. Another reason the internet is a good promotional tool is that the keep fraternity and post node testimonials and blogs closely their distinct motorcycle types. Considering that not any Harley-Davidson fits every customers needs, flier testimonials and customer opinions can stand by potential new customers come to the best conclusion about what would fit their life style and needs.

Also, if the customer can foil the correct match and has a good realize with the company they are more apt(predicate) to either pass the experience on by volume of mouth or use the website to go across positive feedback. By creating a forum for customers to interact with each other about a reciprocally positive experience then it expands the customer base as well as the companys branch citation and value. Lastly, the internet allows Har ley-Davidson customers to stop how the comp! any is operating financially. By posting financial tuition online for customers to view, Harley-Davidson is letting customers see that the company is undefeated and moving forward. Customers can see the company is here to blockage and will be able to assist them with purchases and problems in the future. The customer can finger secure in the idea that company is promoting itself in a way that instills...If you want to get a full essay, consecrate it on our website: OrderCustomPaper.com

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